Why is it so hard to keep a secret? Why, when we're armed with hot goss, a real scoop, the juicy details, the tea, is the last thing we want…to keep it to ourselves?
Because having a secret is fun, but spilling one is even better.
You know the old saying: sharing is caring. And Domino’s cares. A lot. In fact, they believe one good secret deserves another.
So, they proposed a trade.
Dish on another QSR’s best kept secret, and get a saucy slice of Domino’s best kept secret, Handmade Pan Pizza, in return.
My best kept secret? The number of these pizzas I ate under the guise of “research.”
When you look at the facts, it's not hard to see that Canadian farmers take pride in how they raise their chickens. They do it with care and without hormones, steroids, or cages.
It's not an easy job, but they do it the right way. That's why, when it comes to chicken, raised in Canada means raised right.
This campaign spanned television, social, radio, OLV, and stunt/activation. We toured a chicken farm, had people dressed like chickens take over the city, and made a lot of jokes about crossing the road.
In addition to having a significant impact on consumption, spend, and farmer perception, our campaign generated 45% recall nationally, a 14% jump from previous efforts.
Ask me what it was like to be on set with twelve highly trained chickens. Guess what we didn't eat for lunch that day.
“Time. Honoured.” is a campaign that promotes the concept of natural aging and flying in the face of commonly held and unrealistic norms of eternal youth. The photography-forward approach highlighted Health Hut’s dedication to plant-based ingredients by showing flowers in different stages of decay.
Emphasizing the acceptance of aging as a natural process, we positioned the brand as a standout in a category saturated with clichés of youthful imagery. The work encouraged individuals to embrace the beauty of aging by appreciating life’s experiences. It ran across a variety of channels, including wild posters, newsprint and greeting cards.
I’m a published cartoonist with work appearing in The New Yorker and Air Mail. You can find more cartoons on my Instagram @danieltkanhai. Please print one of these out and pin it up on your nearest fridge, cubicle wall, or notice board. All cartoons are written and illustrated by me.
Sometimes, you discover that the answer to all of your tech woes has been right in front of you the whole time. The Source needed help becoming top-of-mind with consumers across Canada. Our solution was a campaign that positioned it as the obvious choice for everything in the world of tech.
It was catchy, it was musical—I got to rhyme a lot, and then we did it again for the holidays with a singer who I’m convinced is actually Ariana Grande.
Why didn’t my family ever spontaneously burst into rhyme when I was growing up?
If you’re wondering, you’ll probably have it stuck in your head for about a week or two. That’s normal.
It’s going to take all my strength, but I’m not going to make a cheese pun here. Instead, I’ll tell you about how we got to introduce two great cheese products to the world. A gourmet blend of shreds perfect for transforming your everyday dishes (or eating straight from the bag, let’s be real), and a kit for creating restaurant-like cheese sauce in your own kitchen.
See? no puns. I can’t brie-lieve it either.
Shredded cheese, only greater.
We got to go into a room and pour bubbling, liquid cheese all over everything. That’s the kind of day you remember forever.
Life is sweet, and that's in no small part thanks to candy distributors like Mondoux.
Sweet Sixteen in an assortment of 16 iconic candies Canadians have been enjoying since childhood. The only thing is that, outside of Quebec, their presence is lacking. How do you get loyal snackers to switch to sweets?
We targeted consumers on social, but also through OOH, using placements located near convenience and gas—home of the impulse treat.
Sorry, Softball. I swear it isn’t personal.
It’s okay, that guy and his friends weren’t going to get to the bottom of Mike’s relationship problems in one night anyway.
When your biggest audience communicates with each other through memes, pop culture references, and TikToks, you have to speak the same language to be understood.
This is just a sampling of meme content created to appeal to the Gen Zs of the world. ManchuWOK’s social has given the restaurant new life. It’s taken it from just another spot in the food court to an online presence that connects with a new generation of Honey Garlic Chicken lovers. Scan the comments on our posts and you’ll see the love. To think we owe it all to a humble spring roll with googly eyes.
@manchuwok_ on IG.
Bored Spring Rolls? These were from an Instagram Reel where we threatened to start selling NFTs. They were fun to draw and double as great Slack profile pictures.
Ah, Mix & Match. A deal near and dear to my pizza-loving heart. (Stomach? My stomach probably loves it more.) This spot showcases the breadth of options available to you on Pizza Night. Even when your Pizza Night doesn’t necessarily include pizza.
We shot this with a giant robot arm that’s probably related to the one they have on the International Space Station.
Chargel is a unique product that’s somewhere between an energy drink and a snack. Its gel-like texture gives you a boost of energy for powering through anything.
To introduce Chargel to the world, we wanted to speak to its core consumer on their turf. The fitness-tracking app, Strava, was a natural choice.
We created two challenges that Strava users could participate in. Unique themes patterned after Chargel’s own qualities helped shape each challenge’s narrative.
The challenges resulted in drastic increases in overall website traffic during each duration, and significant increases in product purchase.
The Three Peaks Challenge:
169,951 Total Participants
16,144,057 Total Impressions
+2,031 followers on Strava
Traditional print media? This guy does it all! Partake is the non-alcoholic beer for people who love beer and getting shit done. Go from beach to the boardroom without missing a beat.
